PRESS RELEASES & CAMPAIGNS
Below you will find a collection of campaign analyses, campaign mockups, media kits, press releases, and media advisories.
Ashley Lacambra designs campaigns that combine strategy and storytelling to create memorable experiences. As a recent college graduate with a bachelor’s degree in Communication Studies and minor in Public Relations, Ashley has learned a tried and true approach to creating campaigns using RPIE. Below are campaigns she created for clients and classwork.
CSULB Division of Information Technology
Cybersecurity awareness month - “Hackers Don’t Scurr Me”


























JOUR 471 PR Campaigns & Management Class
Glossier Black Cherry Collection Campaign Analysis










Glamnetic
Glamnetic x F1 Academy Idea Concept




JOUR 374 Media Relations Class
C300 Media Kit










Mock Press Releases
Minted Media Productions
Press Releases
JOUR 207 Principles of Public Relations
Crisis Communication Plan for university parking problem











